Getting Started

Ruler Analytics connects campaign activity with revenue data to close the loop between sales and marketing, allowing marketers to evidence the effectiveness of their strategies.

In just a few simple steps, Ruler can start tracking the source of your website traffic and connect leads from forms and phone calls to sales information to give you the full picture of your marketing impact.

Ruler offers quick and easy integration with over 1,500+ marketing platforms including Google Analytics, Google Ads, Bing Ads, Facebook. We can also connect and match this information to your sales CRM data such as Salesforce, Microsoft Dynamics, Pipedrive and more.

Most of our customers are able to integrate Ruler into their existing website with no development resource required, however for those with more bespoke requirements our API and webhooks offer more advanced integration.

You'll require a Ruler Analytics account to access your tracking tags and API which can be found in Settings > Site Setup.