Pinterest Ads

Setting up your Pinterest Ads URL tagging for attribution and reporting drill down

As a minimum for best attribution and campaign reporting within Ruler granularity we recommend the minimum values are used on your landing page URL.

Many ad platforms utilise dynamic UTM tracking templates, which are useful for capturing granular details about your campaigns in Ruler. These parameters, indicated by {curly braces} will change based on every variable of your ad.

The UTM tracking string must be pasted exactly into the ads configuration

Supported UTM FieldsSupported Values
utm_sourcepinterest, Pinterest
utm_mediumcpc, paid, ppc
utm_campaign{campaignname}
utm_termNot Applicable for Pinterest
campaign_id{campaignid}
ad_group_id{adgroupid}
pin_promotion_id{adid}
keyword_idNot Applicable for Pinterest

Use this string and copy it exactly.

utm_source=pinterest&utm_medium=cpc&utm_campaign={campaignname}&campaign_id={campaignid}&ad_group_id={adgroupid}&pin_promotion_id={adid}

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Ensure the dynamic parameters remain unchanged for Ruler attribution to work

Please note using any non standard values in your tracking templates or UTMs can lead to incorrect attribution or limitations on your report drill downs within Ruler. If you have any concerns or issues please reach out please contact [email protected] where we will assist you.