Pinterest Ads UTM Tagging

Ruler supports Pinterest Ads attribution through standard UTM parameters and Pinterest dynamic URL parameters.

For the best attribution accuracy and campaign reporting granularity within Ruler, we recommend adding the following parameters to your Pinterest landing page URLs.

Pinterest supports dynamic parameters that automatically populate campaign, ad group, and creative information when someone clicks an advert. These values should remain unchanged in your tracking configuration so Pinterest can populate them at click time.

Supported Parameters

Recommended URL Parameters

Copy the following URL parameters into your Pinterest Ads tracking configuration:

utm_source=pinterest&utm_medium=cpc&utm_campaign={campaignname}&campaign_id={campaignid}&ad_group_id={adgroupid}&pin_promotion_id={creative_id}&pin_id={adid}

Important

Ensure the dynamic parameters remain unchanged, including the curly braces ({}). Pinterest will replace these values automatically when someone clicks your advert.

Configure URL Parameters in Pinterest Ads Manager

To add your tracking parameters:

1. Open Pinterest Ads Manager.
2. Navigate to your campaign setup.
3. Select the relevant ad group or promoted Pin.
4. Add the URL parameters to your tracking configuration.
5. Save and publish your changes.

Pinterest will automatically populate the dynamic parameters when ads receive clicks.

Testing Your Tracking

After publishing your changes:

1. Click a live Pinterest advert.
2. Confirm the landing page URL contains the expected parameters.
3. Verify that the dynamic values have populated correctly.

Important

Using unsupported parameter names or modifying the dynamic parameter format may result in incorrect attribution or limit reporting drill-downs within Ruler.

Frequently Asked Questions

What if I already have UTM parameters?

If you already have Pinterest UTM tracking configured, you do not need to replace your existing setup. Simply append Ruler's recommended ID parameters (campaign_id, ad_group_id, pin_promotion_id, and pin_id) to your existing URL parameters.

This allows Ruler to provide more detailed campaign, ad group, and creative reporting while maintaining your existing tracking structure.

What happens if I don't update my UTM tagging?

Ruler may still identify Pinterest traffic from existing UTM parameters, but without the recommended dynamic parameters your reporting will be limited.

You may see more "(not set)" values and have reduced visibility into campaign, ad group, and creative-level performance.

If you need assistance configuring Pinterest tracking or reviewing your existing URL parameters, contact the Ruler support team at [email protected].