Google Analytics 4

Using Ruler Analytics with Google Analytics 4 (GA4)

As an official Google Technology Partner, Ruler Analytics offers comprehensive integration with Google Analytics 4 (GA4). This allows selected events from Ruler to be sent directly into your GA4 property for unified reporting and improved attribution insights.

If you require support with setup or configuration, please contact our team at [email protected].

📤 Ruler Events That Can Be Sent to GA4

The following event types from Ruler can be pushed into Google Analytics 4:

Ruler Event	GA4 Event Name
Inbound Phone Call	ruler_phone_call
Form Completion	ruler_form
Live Chat Event	ruler_chat
New Opportunity Record	ruler_opportunity
New Revenue Record	ruler_revenue

These events help enrich your GA4 reports with lead and conversion data for enhanced marketing analysis.

Want to adapt any of the default event configurations such as

only send events for calls with a duration over 60 seconds_

_only send events for my book a demo forms _

only send events for my MQL opportunities

Get in touch with a member of the team and we can make any customisations you may require to your events and event naming.

❓ Datasync requirements

Ruler will require the following variables from your account to set up the event trigger.

Variable	Info
Measurement ID	Please see Googles guide on where to find your measurement id here.
Google API Secret Key	Your API Secret key can be found by going to GA4 > Admin > Data Streams > Select your stream. Under additional settings select Measurement Protocol API Secrets. You can either copy an API key you already have for that stream or create a new one called Ruler Events.

Variable

Info

Measurement ID

Please see Googles guide on where to find your measurement id here.

Google API Secret Key

Your API Secret key can be found by going to GA4 > Admin > Data Streams > Select your stream.

Under additional settings select Measurement Protocol API Secrets.

You can either copy an API key you already have for that stream or create a new one called Ruler Events.

⚠️ Understanding GA4 Data Thresholds

Google Analytics 4 applies data thresholds that may limit the visibility of certain events—particularly for low event volumes or when using specific dimensions such as user demographics.

To ensure Ruler events appear consistently in GA4, we recommend switching your reporting identity to device-based tracking.

✅ Recommended: Change GA4 Reporting Identity Setting

To update your settings:

Navigate to the Admin section of your GA4 property

Under Property Settings, select Reporting Identity

Choose Device-based

Click Save

You can switch between identity settings at any time without affecting your data or historical reporting.

By integrating Ruler Analytics with GA4, you gain a complete view of the customer journey, enabling full-funnel attribution and data-driven decision-making.

🤝 Why Use Ruler with GA4?

While we recommend using Ruler Analytics alongside GA4 for a more complete view of user activity, it’s important to note that Ruler is specifically designed to go beyond the limitations of GA4.

Ruler provides:

Full closed-loop attribution, linking revenue back to individual marketing sources
Detailed visitor-level journey tracking across multiple sessions and channels
Integration with your CRM and ad platforms to support offline conversion tracking
More accurate and granular data, particularly where GA4 applies sampling or data thresholds

Ruler acts as the single source of truth for marketing attribution, offering far more visibility than GA4 alone—especially for B2B or multi-touch journeys.

Need help with configuration? Get in touch with us at [email protected].