Google Analytics

Available Integrations with Ruler and Google Analytics

As an official Google Technology Partner, there are various integrations available with Ruler and Google Analytics. Events can be sent to Analytics for various events in Ruler, allowing you to create a Goal in your Google Analytics reports.

Please contact [email protected] for more guidance.

Data in to Google Analytics
New Phone Call
New Form Completion / Live Chat
New Opportunity Record
New Revenue Record


Bot Filtering

Before attempting to send any events to Google Analytics ensure you have bot filtering turned off, or at least one view where bot filtering is not enabled.

We recommend as a best practice creating a new specific Ruler Analytics view in your Analytics account and turning off bot filtering if you are hesitant about turning this off globally.

Bot filtering can be disabled in your Analytics view under Admin > View settings.

When creating a goal in Analytics, this will depend on the event/s you are sending from Ruler Analytics.

Step 1
The steps to set this up are as follows:

Login to Google Analytics

Click on “Admin”

Click on “Goals” – “+New Goal”.

Click on Custom


Step 2

  1. Give the Goal a relevant name such as “Revenue” if it for Revenue events, and choose type “Event” then Continue.

Step 3
6. During this part of setup we recommend the following structure, however please feel free to set this to what you like and ensure you let your Ruler account manager know who can configure this on our side.


If you have any questions about what you should add as the Category please let us know.

  1. Save to complete.

See below an example of a Revenue Goal setup