Send Ruler Events as Offline Conversions to Facebook Ads

Ruler can fire new events to your Facebook Ads account as an offline conversion, when a specific event occurs within Ruler Analytics such as when you receive a new Phone call. Using the hashed PII data such as Email/Phone number as well as the fbc (fbclid).

Below are the following events we can send to Facebook from Ruler.

Event Type	Offline Event Name
New Phone Call	Ruler Phone Call
New Opportunity Stage	Ruler Opportunity (If you wish to send separate events per opportunity stage, you can create the event as per the stage name - please just update your account manager who can update your configuration)
New Revenue	Ruler Revenue

If you wish to change the event name please just let us know and we will update the configuration on our side.

Following the next step guide on setting up Facebook Offline Events with Ruler Analytics.