CRM Custom Field Creation

Adding Custom Fields to your CRM for Ruler Analytics API Integrations

When using one of Ruler Analytics CRM Api integrations, we always recommend creating Ruler Analytics related custom fields for us to add your tracking information into to ensure we do not interfere with any currently used fields.

When creating custom fields we would recommend using all 'Text' Type fields with up to a 250 Character limit.

You can find more information about how to create custom fields on your CRMs help documentation, however if you need any assistance on this please contact support.

Ruler Recommended Fields

Field Description

Recommended API Name

First Click Source
Last Click Source

The First/Last session Source

First_Click_Source
Last_Click_Source

First Click Keyword
Last Click Keyword

The First/Last session Keyword. This field will only be populated where a keyword has been set in the landing page url i.e utm_term

First_Click_Keyword
Last_Click_Keyword

First Click Medium
Last Click Medium

The First/Last session Medium. This field will only be populated where a medium has been set in the landing page url i.e utm_medium

First_Click_Medium
Last_Click_Medium

First Click Campaign
Last Click Campaign

The First/Last session Campaign. This field will only be populated where a Campaign has been set in the landing page url i.e utm_campaign

First_Click_Campaign
Last_Click_Campaign

First Click Landing Page
Last Click Landing Page

The First/Last session landing page.

First_Click_Landing_Page
Last_Click_Landing_Page

Client ID

The Google Cookie/Client ID. This value can be used to look up a user in Ruler Analytics and Google Analytics and send any offline events to Google Analytics.

Client_ID

GCLID

Google Click ID (GCLID) is a parameter passed in the landing page url on your Google Paid Ads.

GCLID

MSCKLID

Microsoft Click ID (MSCKLID) is a parameter passed in the landing page url on your Bing Paid Ads.

MSCKLID

Ruler Visitor ID

The Users unique Visitor ID.

Ruler_ID

Ruler Visitor Link

A URL to the visitors profile within your Ruler Analytics dashboard where you can view their whole journey.

Ruler_Visitor_Link

Please note the above fields are used in all our CRM 'Find and Enrich' or 'Create new' integration templates and we would recommend one field created for each first/last click variable listed above.

If you wish to not include or include further values please speak to a member of the support team who can update the built in integration template where necessary.