Facebook Ads

To improve your attribution, especially if you are spending money on Facebook Ads, it is a good idea to pass your sales back to your Facebook Business account as well as Ruler and Google Analytics.

Many businesses today will interact with leads via their Facebook profile i.e Facebook messenger or comment replies on business posts, these leads may go on to convert but never make it on to your website and fill out a form or call up, so may be missed by Rulers attribution as we have no record of the lead from your website.

However, by sending sales back to your Facebook as an offline conversion, you can attribute any lead that may have had an interaction with your Ads within your Facebook Account.