Linkedin Ads

Setting up your LinkedIn Ads URL tagging for attribution and reporting drill down

As a minimum for best attribution and campaign reporting within Ruler granularity we recommend the minimum values are used on your landing page URL.

Many ad platforms utilise dynamic UTM tracking templates, which are useful for capturing granular details about your campaigns in Ruler. These parameters, indicated by the CAPITAL LETTERS will change based on every variable of your ad.

The UTM tracking string must be pasted exactly into the ads configuration

Supported UTM Fields	Supported Values
utm_source	linkedin, Linkedin
utm_medium	cpc, paid, ppc
utm_campaign	CAMPAIGN_NAME
utm_term	Not Applicable for LinkedIn
campaign_id	CAMPAIGN_ID
ad_group_id	CAMPAIGN_GROUP_ID
creative_id	CREATIVE_ID
keyword_id	Not Applicable for LinkedIn

Use this string and copy it exactly.

utm_source=linkedin&utm_medium=cpc&utm_campaign=CAMPAIGN_NAME&campaign_id=CAMPAIGN_ID&ad_group_id=CAMPAIGN_GROUP_ID&creative_id=CREATIVE_ID

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Ensure the dynamic parameters remain unchanged for Ruler attribution to work

Please note using any non standard values in your tracking templates or UTMs can lead to incorrect attribution or limitations on your report drill downs within Ruler. If you have any concerns or issues please reach out please contact [email protected] where we will assist you.