Awin UTM Tagging

Ruler supports Awin tracking parameters to provide attribution and reporting on Awin affiliate campaigns.

For the best attribution accuracy and reporting granularity within Ruler, we recommend ensuring your Awin landing page URLs include the following parameters.

Unlike paid advertising platforms, Awin uses affiliate-specific tracking parameters alongside standard UTM parameters. These allow Ruler to identify the affiliate source and provide additional campaign reporting detail.

Supported Parameters

Parameter	Recommended Value
`utm_source`	`awin`
`utm_medium`	`paid`
`utm_campaign`	Manual campaign name
`campaign_id`	Manually configured publisher ID
`transaction_id`	Populated by Awin
`transaction_part_id`	Populated by Awin

Recommended URL Parameters

Add the following parameters to your Awin tracking configuration:

utm_source=awin&utm_medium=paid&utm_campaign=YOUR_CAMPAIGN_NAME&campaign_id=YOUR_PUBLISHER_ID

Replace:

YOUR_CAMPAIGN_NAME with the relevant Awin campaign name.
YOUR_PUBLISHER_ID with the applicable Awin publisher ID.

Important

Ensure publisher IDs are configured correctly. The publisher ID is used by Ruler to identify the affiliate source and provide accurate reporting.

Using unsupported parameter names or incorrect values may result in inaccurate attribution or limit reporting drill-downs within Ruler.

Configure Awin Tracking

To configure your Awin tracking:

Identify the Awin campaign and publisher details you want to track.
Add the required UTM parameters and publisher ID to your destination URL.
Save and publish your tracking configuration.
Test the final URL before launching.

Awin will handle its own affiliate tracking parameters, including transaction-related values, as users complete tracked journeys.

Testing Your Tracking

Before launching:

Click through an Awin affiliate link.
Confirm the landing page URL contains the expected parameters.
Verify that the correct publisher and campaign information is being captured.

Frequently Asked Questions

What if I already have UTM parameters?

If you already have Awin tracking parameters configured, you do not need to replace your existing setup.

Simply ensure Ruler's recommended parameters (utm_source, utm_medium, utm_campaign, and campaign_id) are included alongside your existing tracking structure.

What happens if I don't update my UTM tagging?

Ruler may still receive Awin traffic, but without the recommended parameters your reporting will be limited.

You may see more "(not set)" values and reduced visibility into affiliate campaign and publisher-level performance.

If you need assistance configuring Awin tracking or reviewing your existing URL parameters, contact the Ruler support team at [email protected].