Awin

Setting up your Awin URL tagging for attribution and reporting drill down

Ruler supports Awin standard UTMs and the below structures and values are supported to allow for proper attribution to your Awin campaigns. As a minimum for best attribution and campaign reporting granularity we recommend the minimum values are used on your landing page URL.

Supported UTM Fields	Supported Values
utm_source	awin
utm_medium	paid
utm_campaign	Manual per campaign
publisher_id	Manually replace !!!id!!!
transaction_id
transaction_part_id

Please note using any non standard values in your tracking templates or UTMs can lead to incorrect attribution or limitations on your report drill downs. If you have any concerns or issues please reach out to a member of the team who will be glad to offer advice.

If you have any questions or concerns about setting up your URL tagging or your existing tagging please reach out to a member of the team.