Cross-Domain Tracking in Ruler Analytics

Overview

By default, Ruler's Tracking Tag is designed to track visitors across a single domain and its associated subdomains.

If your customer journey moves between separate domains that you manage, Ruler can be configured to support cross-domain tracking. This allows visitor sessions and attribution data to continue across the connected websites, providing a more complete view of the customer journey.

Important: Cross-domain tracking is not enabled automatically. Additional configuration is required before Ruler can track journeys across separate domains.

When Do You Need Cross-Domain Tracking?

Cross-domain tracking may be required when an important part of your customer journey takes place on a different domain.

Common examples include:

• Ecommerce checkouts hosted on a separate domain
• Third-party booking or application platforms
• Microsites hosted on a separate domain
• Campaign landing pages hosted outside your primary website
• Other websites that form part of your customer journey

For example, if a customer begins their journey on example.com but completes a booking on booking-example.com, cross-domain tracking can help Ruler maintain the connection between these interactions.

How Does Cross-Domain Tracking Work?

To enable cross-domain tracking:

1. Ruler's Tracking Tag must be installed on your primary domain.
2. The Ruler Tracking Tag must also be installed on each additional domain involved in the customer journey.
3. You must provide Ruler with the full URLs of the additional domains.
4. Ruler will configure the relevant domains within your account to enable cross-domain tracking.

Once configured, Ruler can continue tracking the visitor as they move between the connected domains, helping maintain their session and attribution information.

Requirements

Before requesting cross-domain tracking, please ensure that:

• You manage or have access to all domains involved in the customer journey.
• The Ruler Tracking Tag can be installed on each domain.
• You can provide the full URLs of the additional domains.
• The additional domains are genuinely part of the customer journey you want to track.

Getting Started

Cross-domain tracking requires additional configuration by Ruler.

To get started, speak with your Ruler Analytics onboarding manager. They can review your customer journey, confirm whether cross-domain tracking is required, and validate the domains that need to be included in your setup.

Need Help?

If you're unsure whether your website requires cross-domain tracking, or you would like to discuss your setup, please contact your Ruler Analytics onboarding manager for advice.