Campaign Groups
How Ruler applies campaign groups to your data for DDA and MMM reporting purposes.
Ruler Analytics applies 'Campaign Groups' to categorise your campaigns into 'segments,' enabling more granular reporting within your Ruler Reports and these are applied when utilising our DDA & Impression model and any Marketing Mix Model outputs.
Ruler provides default segments as well as any custom segments you may use internally.
| Marketing Channel | Segment |
|---|---|
Marketing Source This covers all your Marketing Channels. Certain channels are then further categorised (see below) | Marketing Source |
| Bing Paid | Brand, Non Brand, Pmax, Shopping |
| Google Paid | Brand, Non Brand, Pmax, Display Prospecting, Display Retargeting, Shopping, Smart, Demand Gen |
| Facebook Paid | Audience Network, Messenger, Prospecting, Retargeting |
| Instagram Paid | Prospecting, Retargeting |
Ruler will work with you to set up any further segments you may require specific to your targets and budget optimisation. We recommend a limit of 25 groupings for maximum efficiency.
Need help?Email the Ruler support team: [email protected]
Updated 10 months ago