Campaign Groups

Ruler Analytics applies 'Campaign Groups' to categorise your campaigns into 'segments,' enabling more granular reporting within your Ruler Reports and these are applied when utilising our DDA & Impression model and any Marketing Mix Model outputs.

Ruler provides default segments as well as any custom segments you may use internally.

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Important note
Grouping for MMM should not be too granular, while we try to keep our grouping in line with internal reporting, we group at this level, to ensure enough data and signal for the model.

Marketing Channel	Segment
Marketing Source This covers all your Marketing Channels. Certain channels are then further categorised (see below)	Marketing Source
Bing Paid	Brand, Non Brand, Pmax, Shopping
Google Paid	Brand, Non Brand, Pmax, Display Prospecting, Display Retargeting, Shopping, Smart, Demand Gen
Facebook Paid	Audience Network, Messenger, Prospecting, Retargeting
Instagram Paid	Prospecting, Retargeting

Rules & Logic

Most of the grouping is done based on Ad type. However, for some we have default logic for. It's important to review and flag if your internal logic does not match our default rules.


Prospecting	Campaign name contains 'Prospect'
Retargeting	Campaign name contains 'Retarget' or 'Remarket'
Brand	Campaign type = Search and Campaign name contains 'Brand'
Non brand	Campaign type = Search and Campaign name does not contain 'Brand'

Ruler will work with you to set up any further segments you may require, or customise the logic to our default rules, specific to your targets and budget optimisation.

We recommend a limit of 25 groupings for maximum efficiency.

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Need help?
Email the Ruler support team: [email protected]