DV360

Overview

To ensure accurate tracking of campaigns in analytics platforms and attribution tools, all Display & Video 360 (DV360) ads should use consistent UTM parameters.

This guide outlines the recommended tracking template and explains how each parameter should be configured.

Parameter	Supported Value
utm_source	dv360
utm_medium	display, paid, cpc
utm_campaign	Campaign name (static value)
campaign_id	Campaign ID (static value)
insertion_order_id	${INSERTION_ORDER_ID}
line_item_id	${CAMPAIGN_ID}
creative_id	${CREATIVE_ID}

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Please Note
Display & Video 360 does not provide a macro for dynamically inserting the Campaign ID into landing page URLs. Additionally, the macro: ${CAMPAIGN_ID} actually returns the Line Item ID, not the Campaign ID
Because of this, Campaign ID must be manually added as a static value when configuring URL parameters.

Implementation Steps

Navigate to your DV360 campaign.
Locate the Ad / Creative / Line Item URL settings.
Append the recommended UTM parameters to your landing page URL.
Ensure macros are correctly supported in your DV360 setup. More information here.
Test the final URL before launching:
- Click the ad preview and verify parameters populate correctly