Display & Video 360 (DV360) UTM Tagging

Ruler supports Display & Video 360 (DV360) attribution through standard UTM parameters and DV360 tracking macros.

To ensure accurate attribution and detailed campaign reporting within Ruler, we recommend applying consistent URL parameters across all DV360 landing page URLs.

DV360 supports dynamic macros that automatically populate insertion order, line item, and creative information when an advert is served. Campaign-level values must be configured manually because DV360 does not provide a dynamic campaign ID macro for landing page URLs.

Supported Parameters

Important

DV360 does not provide a macro that dynamically inserts the Campaign ID into landing page URLs.

The DV360 campaign ID must therefore be added as a static value when configuring your URL parameters.

Additionally, do not use the ${CAMPAIGN_ID} macro for campaign reporting, as this does not return the DV360 Campaign ID.

Recommended URL Parameters

Add the following parameters to your DV360 landing page URL configuration:

utm_source=dv360&utm_medium=display&utm_campaign=YOUR_CAMPAIGN_NAME&campaign_id=YOUR_CAMPAIGN_ID&insertion_order_id=${INSERTION_ORDER_ID}&line_item_id=${LINE_ITEM_ID}&creative_id=${CREATIVE_ID}

Replace:

• YOUR_CAMPAIGN_NAME with the relevant DV360 campaign name.
• YOUR_CAMPAIGN_ID with the relevant DV360 campaign ID.

Configure URL Parameters in DV360

To add tracking parameters:

1. Navigate to your DV360 advertiser or campaign setup.
2. Locate the relevant ad, creative, line item, or landing page URL settings.
3. Add the recommended URL parameters.
4. Confirm the DV360 macros are supported in your configuration.
5. Save your changes.

For more information on DV360 macros, see Google's documentation:
https://support.google.com/displayvideo/answer/2789508

Testing Your Tracking

Before launching your campaign:

1. Use DV360's ad preview functionality.
2. Click through the advert.
3. Confirm the landing page URL contains the expected parameters.
4. Verify that dynamic values have populated correctly.

Important

Using unsupported parameter names, incorrect DV360 macros, or inconsistent values may result in incorrect attribution or limit reporting drill-downs within Ruler.

Frequently Asked Questions

What if I already have UTM parameters?

If you already have DV360 UTM tracking configured, you do not need to replace your existing setup.

Simply append Ruler's recommended DV360 parameters (insertion_order_id, line_item_id, and creative_id) to your existing URL structure. Ensure your campaign name and campaign ID values are included so Ruler can provide accurate campaign reporting.

If you cannot update your existing utm_source value, look into Rulers alternative option for correct DV360 reporting here.

Why does campaign_id need to be added manually?

Unlike some advertising platforms, DV360 does not provide a dynamic macro that returns the Campaign ID in landing page URLs.

Because of this, the campaign ID must be entered as a static value when configuring your tracking parameters.

What happens if I don't update my UTM tagging?

Ruler may still receive DV360 traffic, but without the recommended parameters your reporting will be limited.

You may see more "(not set)" values and reduced visibility into campaign, insertion order, line item, and creative-level performance.

If you need assistance configuring DV360 tracking or reviewing your existing URL parameters, contact the Ruler support team at [email protected].