Adroll

Ruler supports Adroll as a core channel within your Reports. However, for granularity on your Adroll marketing efforts we would recommend using utms to provide further reporting and allow you to utilise Rulers Campaign Drill down features.

Ruler recommends ensuring your landing page URls have the below values as a minimum.

utm_source	adroll
utm_medium	paid, ppc, cpc
utm_campaign	{{campaign.name}}*
utm_content	{{content}}*

(*) Please refer to Adroll for best practices on setting up your UTMs for your campaigns within their platform.

If you have any issues with configuring your Adroll UTMs please let us know.