Google Ads

When passing events to Ruler Analytics and Google Analytics, the next step would be to send these events to your Google Ads account to report on Paid Activity and Revenue here as well.

As a Google Technology Partner, our integration allows you to pass sales and marketing data to Google Ads from Ruler as an event, allowing you to attribute revenue value at Campaign and Keyword level, as well as pass data such as Ad Spend from Google Ads back into Ruler Analytics to report on ROAS and ROI at visitor level.