Setup Enhanced Conversion Tracking

Enhanced Conversion Tracking with Ruler Analytics

Ruler Analytics supports the implementation of Google Ads Enhanced Conversions, allowing you to send first-party data securely from both your website and CRM. Enhanced Conversions improve measurement accuracy by using hashed first-party data collected on your website, which is then securely transmitted to Google Ads in a privacy-safe manner.

To enable Enhanced Conversion tracking via Ruler, please speak with your onboarding manager to confirm setup on your account.

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Learn more about Enhanced Conversions from Google Ads support.

How to Enable Enhanced Conversions in Google Ads

1. Sign in to your Google Ads account
2. Navigate to Goals > Settings > Enhanced conversions for leads
3. Check the box to activate enhanced conversion tracking

Why Use Enhanced Conversions?

✅ Improved Measurement Accuracy

Enhanced Conversions use first-party data to provide more accurate conversion tracking

✅ Better Smart Bidding Performance

Accurate conversion data powers Google’s Smart Bidding strategies (like Target CPA and Maximize Conversions), enabling better bid adjustments and ROI optimisation.

✅ Enhanced Audience Targeting

Reliable data helps build more relevant, high-performing audience segments for future campaigns.

How Enhanced Conversions Improves Googles Smart Bidding

• Enhanced Conversions deliver high-quality, privacy-safe conversion data that strengthens automated bidding:
• Smarter Bid Adjustments: Enhanced data improves Google’s Smart Bidding decisions—especially for cross-device and offline conversions.
• Boost Max Conversion Value: Capture high-value leads more effectively, enabling more efficient budget allocation.
• Adapt to Cookieless Environments: Maintain campaign performance using hashed first-party data, even as third-party cookies phase out.

By integrating Enhanced Conversions with Ruler Analytics, advertisers empower Google Ads’ machine learning with complete, reliable conversion data—unlocking more intelligent bidding, greater efficiency, and stronger campaign outcomes.