Infinity Call Tracking

Using the Ruler and Infinity Integration, you can post and attribute your calls from Infinity into the Ruler Dashboard allowing you to dig down into the users individual journey as well as attribute lead status and Revenue to the original Deal using Rulers Opportunity and Revenue Report.

Using Infinity call webhooks, you can send an event to Ruler Analytics each time you receive a phone call. Using the webhook variable ‘GA’, (google client/cookie ID), Ruler can then use this variable to attribute the Call to the user on your website within Ruler Analytics.

You must ensure theGA variable is enabled on the Call webhook, you may need to speak with your Infinity account manager about enabling this variable on your account and setting up webhooks when you receive a new phone call.

More information on Infinity webhooks can be found here.

Ruler can supply will supply you with a webhook endpoint to post your call events to upon request, just email a member of the support team who will be happy to help.