StackAdapt

Setting up your StackAdapt Ads URL tagging for attribution and reporting drill down

Ruler supports StackAdapt as a core channel within your Reports. However, for granularity on your StackAdapt marketing efforts we would recommend using utms to provide further reporting and allow you to utilise Rulers Campaign Drill down features.

Ruler recommends ensuring your landing page URls have the below values as a minimum.

utm_source	stackadapt
utm_medium	paid, ppc, cpc
utm_campaign	{SA_CAMPAIGN_NAME}
campaign_id	{SA_CAMPAIGN_ID}
campaign_group_id	{{campaign_group_id}}*
creative_id	{SA_CREATIVE_ID}

(*) Please refer to StackAdapt for best practices on setting up your UTMs for your campaigns within their platform.

If you have any issues with configuring your StackAdapt UTMs please let us know.