Reddit Ads

Overview

Reddit Ads give you access to some of the most passionate, knowledgeable, and purchase-ready audiences on the internet. With over 100,000 active communities covering virtually every interest and industry, Reddit lets you reach people at the exact moment they’re researching, debating, and deciding what to buy.

Ruler Analytics allows you to track the activity and spend from your Reddit Ads account by monitoring user behaviour from the moment they click your ad, Ruler captures each touchpoint in their journey until they become a lead. That lead data, including the Reddit campaign that brought them in, is fired into your CRM. And when that lead becomes a customer, the revenue is passed back so you know exactly what your Reddit investment delivered.

Benefits

With Ruler in place, you can measure Reddit’s real commercial contribution allowing you to report on your ROAS.

Reddit drives research-led buying behaviour. Many users who engage with your ads will convert by phone call or email after spending time in the relevant communities. Ruler connects those offline conversions back to the Reddit campaigns that put you on their radar.

Reduce wasted spend on high-traffic, low-revenue ads

Reddit can generate impressive engagement from the right communities. But engagement and revenue aren’t the same thing. With measurement in place, you can assess your Reddit results by pipeline contribution and cost per acquisition rather than just clicks, so you’re only scaling what genuinely drives growth.