Tracking Wix Form Submissions in Ruler

There are two main methods for tracking Wix form submissions.

On the page as the form is submitted - tracking fires the moment the visitor clicks Submit.
On the thank you page - tracking fires after the form has been validated and successfully captured, once the visitor lands on a confirmation page.

See our guides below to choose the best method for your website setup and tracking requirements.

Which method is right for me?

If your form...	Best method	Why
Stays on the same page after submitting (no redirect)	Method 1 – On submit	There's no separate confirmation page to track on, so tracking fires at the point of submission.
Redirects visitors to a "thank you" or confirmation page	Method 2 – Thank you page	Tracking only fires on a genuinely successful submission, so your numbers are cleaner.
Needs Ruler's numbers to match your inbox exactly	Method 2 – Thank you page	Method 1 fires on the Submit click, so it can also record incomplete or failed attempts.
You're not sure / want the simplest setup	Method 1 – On submit	It's quicker to set up and works even if your form doesn't redirect anywhere.

📘
NOTE
The most important thing with either method is that your form captures an email address or phone number. This is how Ruler matches a submission back to a real customer and attributes revenue. Email is the priority identifier.

Need help deciding?

If you're unsure which method suits your site, your Ruler contact can review your form setup and recommend the right approach. You can also email [email protected].

For a full overview of all form tracking options, see ruler-documentation.readme.io.