Ruler Variables

List of the different variables available to send from Ruler Analytics to your other platforms

What Information can we send from Ruler to your other platforms?

• Visitor Data
• Visitor Journey Data
• Phone Call Data
• Form Data

Please see below all available fields we can pass to your systems.

Form Specific Fields

Ruler will capture the fields from form fills that you specify e.g.

• Name
• Email Address
• Phone Number

Phone Specific Fields

• Callers Number
• Call Result
• Call Start Date & Time
• Call End Date & Time
• Call Duration (Seconds)
• Call Answer Delay
• Called Number
• Call Dialled Number Label

Marketing Specific Fields

• Date
• Average Session Time
• First click Adgroupid
• First click Landing Page
• First Click Gclid
• First Click Google Client ID / Cookie ID
• First Click Keyword
• First Click Landing Page
• First Click Referrer
• First Click Source
• First Click UTM Campaign
• First Click UTM Content
• First Click UTM Medium
• First Click UTM Source
• First Click UTM Term
• Last Click Adgroupid
• Last Click Landing Page
• Last Click Gclid
• Last Click Google Client ID / Cookie ID
• Last Click Group
• Last Click H1
• Last Click Landing Page
• Last Click Referrer
• Last Click Source
• Last Click Title
• Last Click UTM Campaign
• Last Click UTM Content
• Last Click UTM Medium
• Last Click UTM Source
• Last Click UTM Term
• Visitor ID
• Visitor Link
• Visitor Page Views
• Visitor Sessions