Email Marketing

For granularity on your different email marketing efforts we would recommend using utms to provide further reporting.

Supported UTM Fields	Supported Values
utm_source	email, Email, email provider(i.e mailchimp/activecampaign etc)
utm_medium	email, Email
utm_campaign	"CAMPAIGNNAME"
utm_content	"CONTENTNAME"

An example landing page URL for an email campaign could look something like below

http://www.yourwebsite.com/?utm_source=rulermails&utm_medium=email&utm_term=[[email protected]](mailto:[email protected])&utm_content=welcome-email

You should follow your email providers best practices and guides on utm tracking to ensure you setup and configure your URLs in the correct format.