Login to Google Ads and go to Tools & Settings > Measurement > Conversions
Click the blue + button to create a new Conversion
Choose Import > Other data sources or CRMs > Track conversions from clicks
When setting the Conversion Name, please use the following settings depending on the event you are sending from Ruler Analytics. If you wish to amend this, please just let a member of the team know and we can update configuration on our side.
|Event Type||Conversion Name|
|New Phone Call||Ruler Phone Call|
|New Form Completion||Ruler Form|
|New Live Chat||Ruler Live Chat|
|New Opportunity||Ruler Opportunity|
|New Revenue||Ruler Revenue|
When asked to choose the method for measuring your Offline Conversions please select 'Google Click Identifiers' as we use the GCLID Ruler captures to upload and attribute the event within Google Ads.
Ensure you save the new Conversion and you are ready to start receiving events from Ruler Analytics. Please note there is a 24 hour upload delay added to each event within Ruler Analytics before sending to Google Ads, to allow enough time for the GCLID to be ready to upload.
Something to Keep in Mind
When sending offline conversions to Google Ads for your Sales/Opportunity data, the conversion will attribute to the date the 'GCLID' was obtained. (i.e the date the visitor landed on your site via that Google Paid Ad). This can mean the reports in Google Ads and Ruler Analytics do not align when looking at a set date range.
If you have any questions about this please let us know.
Updated 8 months ago