Import Pipedrive Data to Ruler

You can pass lead and closed deal information from your Pipedrive CRM back into your Ruler Analytics dashboard as well as sending the data into Google Analytics as an event, to allow you to attribute your leads and revenue to the marketing channel that drove the initial enquiry.

Available Pipedrive Triggers

New Deal

Updated Deal

Deal Matching Filter (for example Closed Won)

Updated Deal Stage

Available Ruler Actions

Send data as an opportunity stage to Ruler Analytics

Send closed revenue deals to Ruler Analytics

Available Further Actions

Fire an event to Google Analytics

Upload the GCLID to Google Ads

Upload the MSCKLID to Bing Ads

Fire an offline event to Facebook Conversions

What is required for this Integration

Your Deals in Pipedrive must contain the information required for attributing a lead in Ruler Analytics. The records should have at least one of the following

  • Email Address
  • Phone Number

Get in touch with your account manager today about setting up this Integration.