Campaign Groupings

How Ruler applies campaign groupings to your data for DDA and MMM reporting purposes.

Ruler Analytics applies 'Campaign Groupings' to categorise your campaigns into 'segments,' enabling more granular reporting within your Ruler Reports and can be applied when utilising our DDA & Impression model and any Marketing Mix Model outputs.

Ruler provides default segments as well as any custom segments you may use internally.

Marketing Channel	Segment
Marketing Source This covers all your Marketing Channels. Certain channels are then further categorised (see below)	Marketing Source
Google Paid, Bing Paid	Brand, Non-Brand
Google Paid	Pmax, Display, Shopping, Prospecting, Retargeting
Facebook, Instagram, TikTok	Prospecting, Retargeting

Ruler will work with you to set up any further segments you may require specific to your targets and budget optimisation. We recommend a limit of 25 groupings for maximum efficiency.

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Need help?

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