Event Configuration for Google Analytics 4

How to register events from Ruler in GA4

📘

Please note

GA4 isn't visitor level so it cannot be relied upon in the same way to report on conversion data in the same way as UA. While Ruler is able to send events to GA4, there are limitations on which Google reports this data is available in.

Due to data thresholding, we would recommend to use the 'Device-Based' reporting identity in GA4 to be able to review and report on the Ruler sent events. (Admin > Reporting Identity > View all)

When creating the events in Analytics, this will depend on the event/s you are sending from Ruler Analytics, please only set up the events you wish Ruler to send.

Please note Ruler will require the following variables from your account to set up the event trigger.

Variable	Info
Measurement ID	Please see Googles guide on where to find your measurement id here.
Google API Secret Key	Your API Secret key can be found by going to GA4 > Admin > Data Streams > Select your stream. Under additional settings select Measurement Protocol API Secrets. You can either copy an API key you already have for that stream or create a new one called Ruler Events.

Setting up Events for Ruler Analytics in GA4

Step 1

The steps to set this up are as follows:

Login to Google Analytics 4

Click on Configure > All Events

Select “Create Event”.

Step 2

Under Custom Event Name, give this something relevant to the event you are setting up such as Ruler Phone Call. The name you choose will not affect anything with your setup.

Under matching conditions select

event_name
contains
"Relevant Ruler Category Name"

i.e Events for Phone calls would be event_name contains Ruler Phone Call .

Please use the following Category name to correspond to the relevant event from Ruler Analytics.

Event Type	Event Category
New Phone Call	ruler_phone_call
New Opportunity Stage	ruleropportunity (If you wish to send separate events per opportunity stage, you can create the event as per the stage name - please just update your account manager who can update your configuration)_
New Revenue	ruler_revenue

8. Save to complete.

Any questions on setting up the Goals in Google Analytics 4, Please contact a member of our support team.