Call Tracking Metrics

Using the Ruler and Call Tracking Metrics Integration, you can post and attribute your CTM phone calls within the Ruler Dashboard, allowing you to dig down into the users individual journey as well as attribute your CRM lead status and Closed Won Revenue to the original Lead, using Rulers Closed Loop Attribution feature.

Using CTMs post call webhooks, you can send an event to Ruler Analytics each time you receive a phone call. Using the webhook variable ‘ga’, (google client/cookie ID), Ruler can then use this variable to attribute the Call to the user on your website within Ruler Analytics.

You must ensure thega.cid variable is enabled on the Inbound Call Webhook Trigger, you may need to speak to your CTM account manager about enabling this variable on your account. More information on CTM webhooks can be found here.

Ruler can supply you with a webhook endpoint to post your call events to upon request, just email a member of the support team