Call Rail
How to integrate your existing Call Rail call tracking with Ruler Analytics
Using the Ruler and CallRail Integration, you can post and attribute your CallRail calls into the Ruler Dashboard allowing you to dig down into the users individual journey as well as attribute your CRM lead status and Closed Won Revenue to the original Lead, using Rulers Closed Loop Attribution feature.
Connect via API
If you have access to an API key on your CallRail account, you can connect your account to Ruler via an API. For this we need
- Your API Key
- Your Account ID
Your onboarding manager can provide you with the link to authenticate the API.
Connect via Webhooks
If for some reason you cannot use the API there are additional methods to ingest your CallRail data.
Using CallRails post call webhooks, you can send an event to Ruler Analytics each time you receive a phone call. Using the webhook variable ‘ga’, (google client/cookie ID), Ruler can then use this variable to attribute the Call to the user on your website within Ruler Analytics.
Ruler can supply you with a webhook endpoint to post your call events to upon request, just email a member of the support team
Important Note
You must ensure the ga variable is enabled on your account and on the post call webhook, Once setup if the value is not present, you may need to speak to your CallRail account manager about enabling this variable on your account. More information on CallRail webhooks can be found here.
Updated 17 days ago