Cookie Classification
What cookies does Ruler use and what are they classified as
Ruler Analytics uses First Party cookies on your website, Our cookies are used to track your visitors journey on your website and where a user came from.
Rulers script will only work where first party cookies are allowed. We recommend you update your website to inform users you are using Ruler. Details on our cookie policy can be found here.
We recommend ensuring your cookie consent banner is prominent and requires interaction before site navigation begins, as passive or low-visibility banners tend to reduce opt-in rates and therefore the volume of trackable data
How does Ruler accommodate for traffic missed due to blocked cookies
For traffic missed due to blocked or declined cookies, we have a feature called SmartFill which proportionally redistributes unattributed opportunity or revenue records uploaded from your CRM, across known channels to reduce reporting gaps.