What is MMM

Marketing mix modelling (MMM) is a statistical tool that helps companies understand how each part of their marketing impacts customer behaviour, sales, and ROI.

MMM lets you break down your performance by channel, so you can see which marketing tactics are really moving the needle.

Ruler’s MMM uses the data sources listed below to show the impact of different marketing touchpoints and identifies the point at which additional investment in a marketing channel will no longer result in a proportional increase in sales or revenue.

Sales data

Historical sales data e.g. unit sales, revenue.

Marketing spend data

The amount of marketing budget spent on various marketing activities, such as advertising, promotions, and sales support.

Non paid media

Information such as events and promotions.

Ruler’s MMM uses the data sources listed above to show the impact of different marketing touchpoints and identifies the point at which additional investment in a marketing channel will no longer result in a proportional increase in sales or revenue.

Take a look at here for more information on Rulers MMM. If you have any questions, please get in touch with a member of the team.